What is Free Periodicals?
Free Periodicals is a service for those who want to distribute their free periodical to recipients across Sweden. The condition for using the service is that the publication is free for readers and is financed through advertisements in the periodical. Free periodicals are not delivered to households or villas that have opted out of receiving them.
Free Periodicals can be used when:
- A publishing certificate for the periodical is issued by the Swedish Patent and Registration Office.
- The title, according to the publishing certificate, is clearly stated at the top of the periodical´s front page
- The periodical contains a significant amount of editorial content.
- The periodical is published at least four times per 12-month period.
- The periodical has at least 20 independent advertisers.
Free periodicals are always classified as Sustainable with PostNord and can be marked with a special label block. To order the service, you need to become a service agreement customer with us.
Free Periodicals National
If you want to send Free Periodicals as a distribution to all recipients in Sweden, within one or more recipient groups, it is sent as Free Periodicals National. Submission of these shipments can only take place at our mail terminals for local distribution.
Delivery
Local Free Periodicals are typically distributed within two business days, starting on Tuesday, Wednesday, or Thursday. Delivery to holiday homes takes place during weeks 27–32.
Free Periodicals National are generally distributed within five business days, starting on Mondays. Delivery to holiday homes takes place during weeks 27–32.
How do I use this service?
Booking
Free Periodicals are booked for a 12-month period with a publication plan that includes scheduled submission and publication dates. Bookings are made by phone or email to customer service no later than 3:00 PM, seven business days before the publication date of the first shipment in the period.
Learn more about the applicable booking and submission deadlines for 2025 (Swedish only)
Cancellation
If a booked shipment is not to be distributed, it can be canceled no later than 3:00 PM, seven business days before the selected distribution date. If the cancellation is made later, an additional fee will be charged.
Submission
When submitting, provide your booking confirmation and a sample copy of the periodical, including any supplements. A Free Periodical may include up to three (3) loose supplements for an additional fee. If the shipment contains supplements, contact your PostNord account manager for approval.
Submission deadlines are as follows:
Post Office
No later than 4:00 PM on the business day before the start of distribution at the respective postal carrier office where distribution will take place. Local exceptions may apply.
This point of submission does not apply to Free Periodicals National.
Mail Terminal (Local Distribution)
No later than 12:00 PM, three business days before the start of distribution. This applies only to Free Periodicals National for local distribution within the same postal code area as the submission location. Local exceptions may apply.
Recipient Groups
Households
Residents in houses or apartments.
Villa
Detached houses, townhouses, or terraced houses. In detached houses with two or three apartments, each apartment is considered a villa recipient.
Holiday Homes during the Summer Period
Temporary residences during weeks 27–32.
Businesses
Companies and offices with one or more employees. Farms are counted as their own recipient group.
Farms
Farms where commercial agriculture, forestry, animal husbandry, or fruit and vegetable cultivation is conducted.
Specifications
Weight and Measures
Width: min 90 mm, max. 235 mm
Length: min. 140 mm, max. 325 mm
Height: max. 20 mm
Max weight: 2 kilos
All shipments in the same booking must have the same dimensions, weight, format, and appearance. For weights over 300 grams or other measurements not listed here, please contact Customer Service.
General Service Information
Drop off point: Service Point, Mail Terminal (local distribution)
Point of delivery: Mailbox
Traceable: No
Local Delivery, Within two business days from the start of distribution. Possible distribution start days are Tuesday, Wednesday, and Thursday.
National Delivery: Free Periodicals National are typically distributed within five business days, starting on Mondays.
Free Periodicals
Reach recipients across all of Sweden with your free periodical.